Using motion to make eLearning come alive

Animations aren’t just flashy add-ons in eLearning—they’re powerful tools that can transform dry content into an engaging and memorable learning experience. But, there’s an art to getting it right. Overuse them, and you risk overwhelming learners; underuse them, and you miss out on their full potential.

So, how do you master motion to truly make your eLearning content come alive? Here are some tried-and-true tips:

Start with purpose, not pixels

Before diving into your animation software, ask yourself: Why am I animating this? Animation should have a clear purpose.

It could:

• explain complex ideas

• draw attention to key concepts

• capture your learner’s attention.

Avoid adding animations just because they look cool. Every motion should serve a learning goal.

Simplify the complex

Animations work best when they turn complicated concepts into something learners can easily see and grasp. Think of processes, timelines, or systems that are tricky to explain with text alone.

Example: Show how blood flows through the heart using a dynamic diagram instead of static images. Learners will see the process in action, making it easier to understand.

Keep it subtle

Not all animations need to bounce, spin, or explode. Often, subtle movements are more effective—and less distracting. Use smooth transitions, fade-ins, or simple highlights to guide the learner’s focus without overwhelming them.

Pro tip: If your animation feels like it belongs in a cartoon, dial it back.

Sequence matters

Good animation is all about timing. Be sure to:

• Pace with purpose: Animations should flow naturally with the content. Avoid rushing through or dragging out sequences.

• Pause for processing: Give learners a moment to absorb what they’ve seen before moving to the content block.
  

Stay consistent

Animations should enhance your learning design, not compete with it. Stick to a consistent style throughout your course.

For example:

• Use the same motion effects across pages (e.g., all objects slide in from the left or use a consistent style).

• Match the animation style to your course tone (e.g., playful for kids, professional for corporate training, etc.). This includes using your approved brand palette.
  

Keep in accessible

Animations shouldn't run indefinitely in you're complying with WCAG 2.1 accessibility standards. Limited their duration or configure the animation to finish after the learner completes a required action.

Test, tweak, and test again

Not all learners respond to animations the same way. Some might find them engaging, while others might find them distracting.

Be sure to:

• Test your animations with a sample group.

• Pay attention to feedback: Are they clear? Do they add value?

• Refine based on what works best for your audience.

Animation is more than just movement—it’s a storytelling tool that can bring your eLearning content to life. When used thoughtfully, it has the power to simplify complex ideas, captivate learners, and make the learning experience unforgettable.